Everybody loves the Kiss Cam, which features couples smooching on the Jumbotron at sporting events. However, this guy is an exception. Watch as the woman we assume is his girlfriend leans in, excited to smack lips with her man in front of the New York Knicks crowd, only to be rejected as he scrolls away on his cell phone. Her reaction is beyond epic and left the crowd cheering.

While we're not sure whether this is real or an elaborate set-up, we were supremely entertained either way. What did you think of this priceless moment? Sound off in the comments below and make sure to share if you found this as hilarious as we did!