What this ping pong ball starts isn't exactly a Rube-Goldberg machine, but it's just as mesmerizing to watch. In this short, produced by HarrimanSteel for Pepsi Max, a ping pong balls triggers a chain reaction that results in an explosive ending. According to the YouTube description, this video required "[t]housands of mousetraps and ping pong balls" to create the desired effect. This video is the brand's New Years greeting, and we think that it's a creative way to get the message across.

The tagline for the video is "Maximum Celebration, No Fireworks" which serves a parallel to the brand's dedication to creating sugar-free drinks that still taste good. There has been some concern about the consumption of sugar-free soft drinks because of artificial sweeteners as a sugar substitute, but the Mayo Clinic has clarified this issue, stating that there is "no sound scientific evidence that any of the artificial sweeteners approved for use in the U.S. cause cancer or other serious health problems. And numerous research studies confirm that artificial sweeteners are generally safe in limited quantities, even for pregnant women." Of course, like all food and beverages, artificial sweeteners should be consumed in moderation.

Watch this visually striking chain reaction in the video below, and be sure to sound off in the comments section. And, from all of us at SFG, have a happy New Year!