Hudson Collins had a routine.

Every morning he would trek to the Whataburger in Tyler, Texas, for breakfast. Some days, he would make two visits to the eatery — once for breakfast and again for dinner. Collins kept up his ritual for 15 years. 
When Collins celebrated his 94th birthday in October 2015, the Whataburger staff celebrated with him, decorating a table, providing balloons and Whataburger merchandise as a gift.

A month later on Veterans Day, Collins, who served in the Army Air Corps during World War II, was told that his meals would forevermore be on the house.

Sadly, Collins didn’t live long enough to take full advantage of his new privileges. He died on Jan. 22, 2016.

In Collins' honor, his family decided to stop in at Whataburger after his funeral service. As the family pulled into the dining establishment’s parking lot, they noticed something that warmed their hearts — the fast-food chain’s marquee featured Collins' name.

"RIP Mr. Hudson," the sign read in bold, black letters, according to WTTV CBS Indianapolis.

Chris Collins, Hudson’s grandson, wrote on his Facebook page that the family appreciated the kind deed. 

"A small gesture that means so much to us! Thank you so much to the staff and everyone else involved."