Roman Atwood, 32, was a kid not unlike many others. Inspired by the "Jackass" series, and growing up in a time when camcorders were readily available, Atwood set out with friends to make their own quirky videos.  

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According to a 2013 Q&A with Columbus Alive, Atwood was working for his parents in a rope shop that the family owned before his video work became his full-time gig.  

“I absolutely hated it. It wasn’t for me. Once my videos started getting traction my parents encouraged me to take the plunge and quit my job.” 

It turned out to be some great advice ― with over 7 million YouTube subscribers and a view count over 1 billion, there’s really no refuting that Roman Atwood is a star. He’s built a brand around the message “Smile More,” and every week, he re-proves his dedication to making this come true.  

While most of Atwood’s creations come without a “moral to the story,” there are some that raise awareness in a way that few others would have thought of. The clip below is a perfect example.  

In this video, Atwood strolls through public spaces, seemingly wearing nothing but a bathrobe. A cameraman waits on the sidelines as Atwood looks for the perfect time to pounce. He’s targeting parents with children, and waiting until there’s enough distance between his pair of “victims” to jump in between them. 

If you’re thinking this guy’s a monster, you’re not crazy. Looking at things from the parents’ point of view, they see a stranger "flashing" their impressionable young ones. The kids, on the other hand, see an entirely different picture ― Atwood’s decked out with a shirt that reads “Don't Do Drugs.” 

It’s certainly a strange way to deliver the message, but with decades of D.A.R.E. lessons leaving kids with their eyes glazed over, it’s hard to debate that a new delivery mechanism might be needed to get the message across. A quick look at the numbers proves that, while the message may have been delivered, it wasn’t received. 

The United States’ drug abuse problem is as real as it gets. The country has “more than 14,500 specialized drug treatment facilities (drugabuse.gov),” but according to data from the National Center for Health Statistics, overdose deaths between 2001 and 2013 increased exponentially among users of prescription drugs, opioid pain relievers, benzodiazepines, and heroin. Clearly, drug abuse rehabilitation centers aren’t the only thing that’s needed to improve the situation of this epidemic.  

If you or someone you know is suffering from an addiction, there are many drug treatment options available. Recovery.org is a privately-funded organization that helps addicts “overcome drug abuse ... with the help of top treatment programs nationwide.”  

Their website offers forums, help lines, and support groups to talk to people who are going through a similar set of circumstances. Additionally, they’ve got a searchable database of alcohol and drug rehab centers across the country. Help is just a click away, and there’s no better time to start your journey to recovery than now.