As technology becomes more and more embedded in today's culture, information sharing via digital platforms grows further established as the norm in communication on scales both large and small. The proliferation of social networks and apps that promote sharing and online communities — think Facebook, Twitter, and Snapchat — has garnered millions of users who rely on the platforms to connect with friends and stay up-to-date within their personal network. 
Technology's advancements have brought excitement and innovation into the hands of anyone who can afford a mobile phone or has access to a computer. However, this new age of sharing is far from flawless. The same device that is used to post happy pictures and send birthday wishes can also be used to humiliate, demean, and attack a person. 

Cyberbullying has, perhaps, never been such a widely used term until now. According to the Pew Research Center, Internet users ranging from 18 to 24 years old experience the most cyberbullying out of any other demographic, with 70 percent of them claiming to have been the victim of some form of digital bullying. Pew also reports that individuals within that same demographic experience more dangerous types of cyberbullying, which often take the form of stalking, sexual harassment, and physical threats.
Younger generations have also grown accustomed to the ins and outs of cyberbullying. As mobile devices land into the hands of more students at younger ages, school bullying evolves into cyberbullying. This problematic shift has caused organizations such as No Bully to implement anti-bullying programs in schools that teach school staff how to properly intervene and respond to instances of intimidation. 

MusEffect, a nonprofit organization based in Los Angeles, aspires to bring social issues into the public light through the performing arts and has a lot to say about cyberbullying. The organization was launched in association with Muse Dance Company, a collective that gives novice artists high-quality dance instruction in a performing arts dance studio. 

In October 2014, MusEffect published a bullying video to its YouTube page that illustrates the reality of cyberbullying through a theatrical performance. According to the video's YouTube description, the nonprofit partnered with poet Azure Antoinette who narrates the performance with a moving poem about the prevalence of cyberbullying. 

Since being uploaded to YouTube, MusEffect's PSA has amassed over 1.2 million views. The success of the video is evidence that MusEffect accomplished its goal of pushing cyberbullying to the forefront of social dialogue. The nonprofit's most recent PSA is another video on cyberbullying that follows MusEffect performers as they ask strangers at the Santa Monica Pier about their understanding of cyberbullying.