You might not expect a Thai advertisement for life insurance to move you to tears, but think again. The commercial centers on a man who does good deeds around his community, but not in search of a reward or praise. Rather, the man does these good deeds because they are what's right. He donates to the homeless. He gives up his seat on a crowded bus. He delivers bananas to his elderly neighbor.

"What does he get in return, for doing this every day?" the narrator contemplates. But before long, we begin to see the man's good deeds pay off. He isn't rewarded with fame or money, but he's rewarded with emotions. The advertisement doubles as a touching reminder that we should treat one another with respect for the sheer purpose of being a good person.

Watch the spot below.