Imagine you're out in public walking the busy city streets. Out of the corner of your eye, you notice a man in rugged clothing collapse. He asks for help, but bystanders just pass right by him, choosing to ignore his desperate pleas. Would you lend a hand?

In this social experiment conducted by NorniTUBE, most passersby did not help the man out. Rather, they walked by him as if he weren't there. However, when the same man, now dressed in a suit, returns to the same street and collapses yet again, people rush to help him.

The powerful video shows just how importance appearances are in today's society. What did you think?